We're on a mission to transform how professionals present themselves through data-driven style engineering
Our Mission
"To enhance professional success through strategic visual communication, transforming personal appearance into measurable career advantage."
Our Journey
Founded in 2020 during the remote work revolution, we recognized a growing need for intentional personal presentation in digital spaces. What began as a boutique consultancy for tech executives has evolved into a comprehensive appearance engineering firm serving clients across 12 industries.
2020: Foundation
Priority Converse was established in response to the growing need for effective visual communication in virtual work environments. Our initial focus was helping tech executives optimize their digital presence.
2021: Methodology Development
After working with over 100 clients, we formalized our proprietary PERFORM methodology, combining psychological research, color theory, and body optimization techniques into a structured system.
2022: Corporate Expansion
Launched our Corporate Solutions division, working with mid-size companies to develop cohesive team appearance standards that enhance brand perception and internal cohesion.
2023: Research Partnership
Partnered with the Business Psychology Department at Austin University to conduct a landmark study on appearance perception in professional settings, validating our approach with empirical data.
2024: International Expansion
Opened satellite offices in London and Singapore, adapting our methodologies to address cultural nuances in professional appearance across global markets.
2025: Today
Currently serving over 2,000 individual clients and 75 corporate partners across 12 industries, with a team of 35 certified appearance consultants worldwide.
The Science of Style: Our PERFORM Methodology
At Priority Converse, we've developed a systematic, evidence-based approach to appearance engineering that delivers measurable results for our clients. Our proprietary PERFORM methodology combines psychological research, industry analysis, and personalized optimization to create a comprehensive style transformation.
Perception Analysis
We begin by analyzing how your current appearance is perceived by key stakeholders in your professional environment, establishing a baseline for improvement.
Environment Assessment
We study your specific industry, company culture, and work environment to understand the contextual factors that influence appropriate professional presentation.
Role Alignment
Your appearance should reflect your professional role and career aspirations. We ensure your visual presence aligns with your position and future goals.
Foundational Elements
We establish your optimal color palette, silhouettes, and styling principles based on physical characteristics and professional requirements.
Optimization Strategy
We develop a comprehensive plan for transforming your appearance, including wardrobe reconstruction, grooming protocols, and accessory integration.
Refinement Process
Implementation happens through structured phases, ensuring sustainable adoption of new appearance standards in your daily professional life.
Metric-Based Evaluation
We measure the impact of appearance changes through quantifiable metrics, including perception shifts, confidence levels, and professional outcomes.
Our Research Foundation
Our proprietary PERFORM methodology combines:
Psychological research on first impressions - Drawing on studies showing that professional appearance judgments form within 7 seconds of meeting
Industry-specific dress code analysis - Comprehensive database of appearance expectations across 12 industries and 75+ role types
Body type optimization algorithms - Scientifically validated proportional analysis to enhance physical presentation
Color theory applications - Advanced color psychology principles adapted for professional environments
Digital presence enhancement - Specialized techniques for optimizing appearance in virtual meetings and digital media
Our Collective Expertise
The Priority Converse team brings together diverse expertise from fashion design, business psychology, brand strategy, and executive coaching. Our consultants undergo rigorous certification in our proprietary methodologies to ensure consistent, high-quality service delivery.
12 Industries
Specialized expertise across finance, tech, legal, healthcare and more
2,000+ Clients
Successfully transformed professionals from entry-level to C-suite
Leadership Team
Alexandra Barnes
Founder & Principal Consultant
Former fashion director with 15+ years in corporate brand identity. MBA from Wharton with focus on organizational behavior.
Executive BrandingColor TheoryStrategic Image
Dr. Marcus Chen
Research Director
PhD in Social Psychology with research focus on nonverbal communication and impression formation in professional contexts.